Shopee Consumers in Indonesia Dominated by Millennial Generation


JAKARTA, – Shopee, the leading e-commerce company in Southeast Asia and Taiwan has hosted a special shopping campaign, entitled “Shopee Days of Love” on  February 1-14, presenting up to 80% discount and the chance to win the Grand Prize of diamond ring. It previously introduced its Brand Ambassador Prilly Latuconsina at the Lucy in The Sky, Jakarta, on Wednesday (2/7).

The collaboration with Prilly is a manifestation of Shopee’s strong commitment to providing the best online shopping experience for the costumers and building strong relationships with them whom are mostly millennial generation.

“The millennial market is developing well and we are looking for a brand ambassador who can keep up with it. Hopefully with Prilly, we will bring the millennials closer to Shopee,” said the Brand Manager of Shopee.

Shopee CEO Chris Feng said the Shopee consumer base in Indonesia is dominated by the age group of 15-25 years old. Even the merchant partners are mostly young in the age group of 25-30 years old.

“Millennials are the majority of our stakeholders,” he said.

It becomes increasingly important and effective to engage with the millennial generation as the agent of change in the digital world and as one of the main drivers to grow the e-commerce industry in Indonesia. According to Central Bureau of Statistics (BPS) data, the millennial generation is 32% of the total population. In Shopee Indonesia, the number of millennial users increased by 5 times compared to the previous year.

Shopee has been downloaded more than 25 million times in Indonesia. Since its launch, Indonesia has become one of Shopee’s biggest markets. Shopee has also managed to reach users in 515 cities and counties across the country.

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a customized platform for the region, providing an easy, secure, and fast online shopping experience through powerful payment and logistical support.

Shopee pledged to continuously upgrade its platform to become the preferred e-commerce. Shopee has a wide selection of products ranging from electronics to home, health & beauty, baby & kids, fashion and fitness.

Shopee was first launched in Singapore in 2015, and has since expanded its coverage into Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea Limited is a leader in digital entertainment, e-commerce and digital financial services in Southeast Asia. The Sea’s mission is to improve the lives of consumers and small businesses with technology, and is listed on the NYSE under the SE symbol. (TPP)