Aiming at the South Korean travelers, Indonesian Embassy in Seoul has promoted Borobudur in the 2017 Seoul International Buddhism Expo. The exhibition was held at the Seoul Trade Exhibition and Convention Center (SETEC) on 23-26 March 2017.
For Korean Buddhists, Borobudur is one of the main destinations of their religious tour with a tendency of a must visit. Many visitors coming to the Indonesian booth told their experiences in visiting Borobudur, saying how they were amazed at the grandeur of the temple.
In cooperation with Garuda Indonesia office in the Republic of Korea and a Korean travel agent, as well as supported by PT Taman Wisata Candi Borobudur, Prambanan and Ratu Boko, the Indonesian Embassy in Seoul promoted Borobudur as the largest Buddhist temple in the world and offered a variety of travel packages to Borobudur. In addition, the presence of Borobudur in the Buddhism Expo also aimed to introduce the Buddhist culture in Indonesia to the people of Korea.
Around 71,000 visitors attended the 4-day exhibition. Aside of the Republic of Korea, the participants of the exhibition also came from China, India, Laos, Mongolia, Nepal, Sri Lanka, Taiwan and Indonesia.
The Indonesian booth was visited by so many people who were interested in Borobudur. One visitor even expressed her surprise that there is a Buddhist temple in Indonesia, a country with Muslim majority. Another visitor told his plan to visit the Borobodur Temple this summer and was looking for information about tour packages to Yogyakarta.